The XX - Intro
The XX are an English band who originally formed in Wandsworth, London in the year 2005. All of the band members attended the Elliot School and this is where they first met. In August 2009 the band released their debut album. The first album was called 'XX' was a huge success and was highly ranked on many of the years top lists for 2009.
This included a Number 1 on The Guardian and a Number 2 on the NME list. A year on the band won their first award which was the Mercury Prize for their debut album. When it came to their second album 'Coexist', which was released mid 2012 saw a huge amount of success. This album peaked to Number 5 on the Billboard Hot 200.
Very recently the band released their third studio album 'I See You' this was only just released on the 13th January 2017. The album has already seen a lot of success.
Marketing and Advertisement of Their Music
The XX have their iconic symbol that represents the band as you can see from the pictures I attached above. Not many other bands have a recognisable symbol such as the 'X'. Having this symbol creates brand recognition and allows the band to be and become easily known.
The XX have their own website and it is very cleverly laid out. The actual website contains and long whole page just full of moving images of the band at performances and of themselves.
On the bottom left hand corner of the website consists the link which lead to a Home Page, Videos, Lyrics, Music, an Online Store, Tour, Info and a Sign Up button. All of these are ways in which the band can promote their music and increase the popularity of it. The videos on the website give the viewer an insight as to what their concerts look like, how their music sounds and what kind of performances they put on. Having a direct link to their music means the viewers and listeners are able to buy the music there and then on the website. This can be hugely beneficial to the success of the band as it means sales can be generated quickly. As well as a direct link to music sales the band have also created a direct link to allow fans to purchase tickets to their Tours on the website. Again this is beneficial to the band for the same reasons as the easy sales of their Music.
